Wrangler x Whataburger: A Bold Western Collaboration

Author

Slice of Retail Team
February 24, 2025

Key Highlights:

  • Wrangler® and Whataburger launch a 33-piece apparel and accessories collection.

  • The collection features denim vests, trucker jackets, striped jeans, graphic tees, and hats with a Western twist.

  • Signature Whataburger orange-and-white branding is infused into Wrangler’s classic American denim designs.

  • Available now on Wrangler.com and Whatastore.com, with prices ranging from $34.99 - $89.99.

Source: Business Wire

Notable Quotes:

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"Here at Wrangler, we’re all about weaving our heritage into something fresh for today. And this collab is no exception."

John Meagher, VP of Global Brand Marketing at Wrangler
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"Whataburger has always been about bringing people together around bold flavors and big traditions, and teaming up with Wrangler takes that spirit to a whole new level."

Scott Hudler, Chief Marketing Officer at Whataburger

Why This Matters:

This collaboration unites two iconic brands deeply rooted in Texas culture, bringing together fashion and food lovers alike. By blending Wrangler’s authentic denim heritage with Whataburger’s unmistakable branding, this collection delivers a fresh take on Western style. Just in time for Texas rodeo season, fans can showcase their love for both brands in a bold and stylish way.